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Ad Idem, latin for being of one mind, means for us an agreement between partners; this serves as a guide for our development of communication solutions for our partners. We believe that great solutions can come about through a creative partnership with our clients.

65 Ubi Crescent
#03-06 Hola Centre
Singapore 408559

tel 65-68425162
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Mountain Journeys: Bali
World Expo, Japan
MYTC Sabah
1998 Singapore Mt Everest Expedition

World without Walls
WORLD EXPO 2005 Aiichi, Nagoya, Japan

The World without Walls project involves the production of videos for 6 different exhibits. The videos form a central component of the pavilion, providing the visual and musical communication to the audience. The productions presented to visitors of the pavilion, an insight into the sights, sounds and life of Singapore. Visitors include the Emperor of Japan who enjoyed the visual impact of these productions. The main feature production was called Urban Nature. It provides a visual experience that begins at dawn and ends late into the night.
This was an experiential montage of image and music where visitors even get drenched in a tropical storm. Music was composed by Tay Chee Wei.

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shoot urban

Other productions for the World Expo includes the following:

Filmed simultaneously with 6 cameras, the finished production is a continuous panoramic visual of Singapore streets. We filmed in the middle of Orchard road, a marathon at dawn to gardens, beaches and places known to Singaporeans. The completed production was projected in a long enclosed corridor within the pavilion. It provides visitors with a feel that they too are walking on the streets of Singapore.

Taste of Culture
A visual flow of modern dance and traditional performance imagery (Indian dance, Chinese Opera and Malay silat performances) was set on a unique music composition that captures the ethnic dynamism of Singapore.

Recycling Memories
Featuring over a hundred interviews, we developed a series of videos that captures experiences of Japanese and Singaporeans, on things Singapore that are dear to them.

World Café
This is a series of short videos featuring the many different exciting eating places in Singapore. We focused on street food and local specialities, from roti prata to nonya food. Viewers are known to feel hungry after watching the production.